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Following Kotler, technology is composed of 5 components that add value to marketing:

Predictive marketing . Using predictive analysis to make forecasts in Marketing. This method is effective in saving costs and time for companies, since an easily applicable potential market model is developed.
Data marketing . This is essential in today's companies. Data and big data help companies make decisions and design bahamas email data optimized marketing solutions.
Augmented marketing . This involves applying technologies that provide experts with tools to improve interactions with consumers and customers. For example, it is the use of virtual assistants or chatbots to support customers within a digital interface.
Contextual marketing . It involves analyzing the informational and physical environment of the consumer through the application of gadgets.
Agile marketing . It involves highly flexible and functional work teams or professionals, capable of reacting to external and internal environments. This helps them design and create highly effective marketing campaigns.
Do you want to know more about Marketing 5.0 and how its application can help your business or company? At CtoC we give you all the keys. Contact us.
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