Twierdza Red Moon

[arafathossain]

We can measure all this with apps, with In-store analytics. Here are some tools.

Mobile Geofencing: the review b device sends a message to those who enter the store in order to be more interactive. It is necessary to have an App Installed, Push Notifications Active, IN or OUT Position + Engage over a large radius.
GoodBarber: great app for managing local services.
Here are the slides of Paolo Zanzottera's speech:

Searchandmedia2017 - Zanzottera by Emanuele Arosio

Search Marketing Connect with Paolo Zanzottera
Paul Joy, Paul Zanzottera, Emanuele Arosio
Enrico Altavilla - History of Ranking Signals: From the Obsolete to What Google Rewards Today
Enrico Altavilla 's speech was also unmissable and enlightening , and he never ceases to amaze with his
in-depth knowledge of the dynamics that lie behind the functioning and logic of search engines. This time he illustrated an excursus of how Google has evolved from its birth to the present day and what new developments we might expect in the ever closer future.


Search Marketing Connect 2017 with Enrico Altavilla
Marco Quadrella - Search Marketing Analytics: What to Measure When Traffic Comes from Google
The event could not miss the part related to the importance of reading Big Data, or how to measure the user experience of the visitor who comes from search engines, with the intervention of Marco Quadrella . Very technical and advanced speech that focused on how to read the data that the Analytics tools give us back.

Riccardo Mares - Analytics Startup: The steps to follow to track your ecommerce well
With Riccardo Mares we saw how to manage the settings of the analytics tools for a greater control of the KPIs for an e-commerce. In addition to GTM and GA, of which we saw the correct setting, we also talked about Yandex .


Mares gt-ecommerce-2017 by Emanuele Arosio
Giovanni Sacheli - Competitor Analysis with Screaming Frog
The tool allows in advanced mode the possibility of identifying interesting situations on the competitor's online project and charging forward with an ad hoc SEO strategy.

Matteo Zambon - What is the design that makes your site convert the most?
Matteo showed us how to make the most of Google Optimize for the creation of your own web project and how to associate Google tools with it.


Matteo zambon sm connect 2.0 from Emanuele Arosio
Other interesting notes from the speeches:
Filippo Trocca : how to manage analytics tools for both online and offsite through specific tools will allow us to always have control over our project data
Giuseppe Pastore : how to solve problems in multilingual e-commerce on the sitemap for example, trying to understand how to create the perfect format, then going on to talk about the correct implementation of canonicals.
This year's Search Marketing Connect closed with a very interesting and entertaining Web Site Clinic panel that highlighted what the perfect SEO analysis strategies are and how to focus on specific results and performance.
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