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Marketing your brand to dedicated podcast listeners is another great way to boost awareness, especially as CBD graduates from a product to a lifestyle culture. Though it can be expensive, placing ads into relevant podcasts associates your brand with personalities their listeners trust.

Conclusion
The CBD industry continues to spread like a weed through organic channels. With these paid acquisition methods, CBD brands can add fuel to the fire of organic growth, despite extremely limiting restrictions on major digital platforms. As with any paid acquisition strategy, brands should be attentive to data, always testing and optimizing strategies to maximize budgets for ROI.

We can help you successfully navigate the murky world of cannabis marketing. Get in touch today for a free consultation.

Sources

Statista — Total U.S. cannabidiol (CBD) product sales from 2014 to 2022

The National Cannabis Industry Association — Committee Blog: Re-thinking Cannabis Track and Trace Models — A Sustainable and Scalable Approach

FieldTest — 5 Easy Steps to A Successful CBD Ad Campaign

OOH Today — 6 Do’s And Don’t’s Advertising CBD Products





Special thanks to our friends at HawkeMedia for their insights on this topic.

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